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SEO Strategy Tips for 2022

SEO or Search Engine Optimisation is essential in bringing visitors to your website. If you want your website to keep appearing in searches and for it to be seen by as many people as possible you need to have an SEO strategy, and you need to keep up to date with changes and trends. What may have worked for you years ago or even months ago, may not now, so you need to stay on top of your strategy and make changes when needed. With that said, you may be wondering about the trends for this year and if you are still up to date or are there any changes you can make. At Webential, we have you covered and are looking at the top changes and trends that you need to be aware of. 

SEO for Local Business

Is your website and content suitable for mobile devices?

The way we browse online has changed a lot in the last decade, and because of this search engines will look at the mobile version of a website. This is because we are using computers and laptops less so, they need to know how the website performs as a classic desktop and on mobiles devices. With that said, you need to make sure that your website runs on mobile devices and that your content is optimized and suitable. If you are not sure about how your content runs and if there are any issues, you can test it, or you can hire a web developer that can assist you with this, and they can make sure nothing is impacting your SEO.

Changes to content styles

The way we look at content has changed. People are watching more videos than ever, and we are more engaged when reading content online. So, you need to consider this. Think about using longer blog posts so that your reader can feel engaged but make sure it looks easy to read with headings and breaks in the text. Make sure you include links and social media sharing options. This gets people reading, engaging, and sharing. You should also consider including videos in your strategy. Internet users are so engaged with videos, and if selling a product, for example, showing a visual can work better than words can.

The quality of content needs to be looked at

It isn’t just the types of content you should look at but also the quality. On search engines, they will look at content quality to make sure that it is trustworthy, authoritative and it has expertise. You need to make sure that you are being truthful and that if you are discussing how well something works or how many people agreed that your product worked, you need to back these things up with statistics, etc. Use sources that you know are experts in the field. 

SEO at Webential

At Webential, we have an expert team that specializes in SEO optimization. We can assist you with a strategy tailored to your business and make sure that your website and content stay on top of the changes and trends. Contact Webential today to discuss your SEO needs.


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