The importance of branding to any business cannot be understated. We are not just talking about the colour scheme you use or your logo. When Webential talks about branding, we are talking about everything from the first impression a customer gets to little details associated with your business.
This also includes details of your business on the internet i.e. your website, social media and personal interactions with your customers. In today’s digital world, branding is everything. This is because various people now have access to the internet, where they can access all forms of content at any time. For your company to survive, building a good brand name is non-negotiable.
In this article, we bring you some branding hacks that can take your business to the next level.
A recent study showed that it takes about 13 milliseconds for the brain to process a logo. This is faster than blinking your eye. You get to see more than 100 logos daily, and without thinking, you know the company they belong to.
Your business logo has to be recognizable and it must be of the highest quality.
This is important for your personal brand and visual marketing. Here are some companies that have recognizable logos; Pepsi, Coca-Cola, Google, PayPal, Facebook etc.
It is imperative you design a logo of high quality that will be easily recognizable by all and sundry.
A personal branding agency can help you by creating a unique and colourful logo, you will be able to create visual imagery that’d stick in the mind of people.
Now that your logo has been created, your colour scheme has to rhyme with the logo. The reason is because this is what would be on your letterhead, business card, professional email, and website.
They all have to complement each other and not otherwise. By doing this, it would be easy for any customer to recognize any offering from your company.
It is important to note that when creating a website and email domain for your business, you have to take your geographical location into consideration. Take, for example, you’re a business that trades in commodities in the United Kingdom.
Ideally, the domain name that you should get should reflect your location which is the UK like [email protected]. If you’re an international company, a .com domain name should suffice.
Creating a brand tag line is a great way to further increase recognition for your brand. The tagline you create should be simple and powerful. It should also be easy to remember; sometimes, you can even use your mission statement.
This is another strategy the major corporations in the world have mastered. What they try to do in the mind of their customers is to harness an emotion or a feeling. For a personal brand, with greater motivation and inspiration, your tagline should stand out. This can go a long way in creating customer loyalty, so put it to good use.
Taking everything into account, branding is not something any business should toy with. This is the reason most companies hire professionals to take care of it. Whatever your branding needs are, Webential, a personal branding agency in London has experts who are seasoned in the industry to take care of them. We’re just a call away, don’t hesitate to contact us.