Digital marketing has transformed the marketing industry in the 21st century. It uses the Internet, email, smartphones, social media, Google and paid advertising to locate and connect with customers. In the digital age, it is now an essential part of any modern business and can be the quickest and cheapest way to build brand awareness […]

The importance of branding to any business cannot be understated. We are not just talking about the colour scheme you use or your logo. When Webential talks about branding, we are talking about everything from the first impression a customer gets to little details associated with your business. This also includes details of your business […]

The popularity of WordPress as a CMS (Content Management System) is undisputed. With WordPress, you can easily design and run a website with ease. In addition, thanks to Managed WordPress Hosting by Webential, hosting a website has never been easier. This is the reason an estimated 34% of the websites on the internet run on […]

Web content writing is a different ball game entirely, as there are a lot of things to consider before you get it right. Here’s a piece of information from Webential that might surprise you, it’s not just humans that go through your websites, there are bots called search engine spiders that roam the entire web. […]