Pay per click advertising (otherwise known as PPC) is a type of paid digital marketing where advertisers pay a fee every time their advert is clicked on. This is a way of purchasing visits to your site rather than getting them organically through searching for your website. As search engines are the most popular way […]

With a bewildering array of content management systems out there it can be hard to choose which one is the best for you, however there is one that stands head and shoulders above the competition. WordPress Is the Best CMS for SEO WordPress is the most used CMS on the web, powering 34% of all […]

SEO or ‘search engine optimisation’ as it’s also known, helps increase traffic to your website by making your site more visible in search results. By optimising your online content a search engine like Google is more likely to show it in the top results for searches of a certain keyword. Whether customers can find you […]

Digital marketing has transformed the marketing industry in the 21st century. It uses the Internet, email, smartphones, social media, Google and paid advertising to locate and connect with customers. In the digital age, it is now an essential part of any modern business and can be the quickest and cheapest way to build brand awareness […]