The internet connects users across the globe. It is used for business, socialising, and more. The number of websites is endless so how does yours get seen? How will people interact with your website? Well, here are 20 unique concepts of web design that should be considered. 

1. Web design is more than what you see – You need to consider why someone will use the website and how. All of the design from the idea to the final website needs to be thought about. The visuals are just a small part of the process. 
2. Each website should be easy to use – If it is difficult to use then people will click off and go elsewhere. 
3. Users should always be the priority – Every decision made should be about the user. You need to make sure that the website is easy to use. 
4. Web design needs to solve problems – The website needs to have a purpose. Whether this is buying a product, providing information, or something else. 
5. A website needs to be accessible – Make sure things like buttons and text are easy to read and that they are not too small. 
6. White space is needed – Don’t think that you need to fill up every single space. Allow the use of white space so that the user can process the information given. It is all about balance. 
7. Accept feedback – Be aware that some changes may be needed. Based on user experiences certain elements may need to be moved, resized or the colour may need changing. 
8. Have a clear goal – Think about the goal of the website and keep it in mind throughout the design process. 
9. Get inspired – As with any other design process you should keep images for inspiration. Think about websites you already like the look of, etc. 
10. Keep the design simple – The website should be functional and simple. Don’t add unnecessary elements. 
11. Sketch your ideas – One way to keep your goal clear is to create quick drawings of what you want the website to look like. 
12. The function is the most important – Function always comes first over visual design. 
13. Make sure your website is fast – If the website takes too long to load, users will go elsewhere. 
14. Create a call to action – The website should have a clear purpose. Do you want users to buy, sign up for a newsletter, or something else? 
15. Think about psychology – Psychology can be used to make the website more user-friendly. Try to use colours and designs to make the user feel a certain way. 
16. Creative copywriting – Keep your writing clear and engaging. 
17. Choose typography carefully – Make sure the text is easy to read. Keep the size large enough to read easily and try to choose a simple font. 
18. Make the website friendly for all devices – We use websites on phones, computers, tablets and more so make sure your website caters to that.
19. Choose colours carefully – Create a theme and stick to it. Look at the psychology behind colours too. 
20. Communicate clearly – The message of your website needs to be clear and direct. Get straight to the point.